Why You Need a Strong Logo

By December 17, 2013Logo Design/Branding

A logo is the foundation of a company’s brand. Its the single most visible manifestation of the company, and for this reason, a well-designed logo is a critical part of any company’s overall marketing strategy.

Purpose

Logos are intended to be the “face” of a company. Through colors, fonts and images they provide essential information about a company that allows their intended target audience/potential customers to identify with them. A logo is the simplest way to represent a company’s identity in advertising and marketing materials.

Design Principles

A strong logo is unique and fairly comprehendible to potential customers. Although there are endless choices for color, visual elements and typography, at its most simple form, a logo should convey some type of information about the company or its given industry. For example, cutting-edge tech companies tend to have angular logos to convey speed, while service-oriented companies more commonly have rounded logos to evoke a sense of service and trust.

Brand Identity

Logos are the main visual component of a company’s overall brand identity. The logo appears everywhere, on websites stationery, business cards and advertising. A well-designed logo can easily contribute to a businesses success, while a mediocre logo can shed an unsophisticated, amateur light on the company and turn away potential customers. However, consistency is key when it comes to anything logo or brand related! This is something that small business, in particular, commonly don’t do very well. The logo is the basic unit of a larger brand identity, which includes company fonts, colors and design guidelines. A logo alone, no matter how well designed, will not have a strong effect if its surrounded by contradictory graphical elements or used inconsistently.

Return on Investment

A well-designed logo implies a degree of professionalism and competence; a strong logo could be the deciding factor for a person choosing one company over a competitor. In addition, consumers are more likely to respond positively to repeated encounters with a logo as they grow to know and trust a specific brand – leading to increased sales and/or improved mind share within the brands target audience.

Winsor_Before_After

The difference a professional looking logo can make for a company is undeniable! Here’s an example of a logo re-design we did for Winsor Law Group, before & after. Whether you have an existing logo that you think might need a refresh, or you want to completely start from scratch to rebrand your company; we have a talented design team to get the job done!
Contact us today!

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