There are many aspects to proper web design. This makes it difficult to cover all your bases whether you are the designer, or you have someone else taking care of it. There are a few things that even the most experienced web designers forget to take into account.
HTML is always changing
HTML (Hypertext Markup Language) is a standard coding language for web platforms. Since its creation in the early 1990’s, HTML has undergone multiple updates by different groups and much of the older code can still be read. It has also received specific changes by each browser. The most current version, is HTML5, but even HTML5 is currently undergoing changes. This makes it difficult to keep your site’s code current and readable on all platforms without constant monitoring. Keep in mind, there are other languages as well that must be integrated with HTML on a site, such as PHP, Java, and CSS and some of those interactions change with the changes to HTML. If you are managing yours or someone else’s website, never stop learning the code and honing your skills. If you want the most up-to-date information we recommend visiting w3.org/w3schools.com.
SEO is always changing
What is SEO? Search Engine Optimization (SEO) is the process of making your site more recognizable to search engines, so that your page is at the top of the results when terms related to your industry are entered into a search bar.
The SEO algorithms are different for every search engine and each engine’s algorithm is always changing. These algorithms dictate how the engine’s “crawlers” analyze and rank each website’s information. Search engines are constantly trying to program their crawlers to analyze websites in the most human way possible. Keeping up with the algorithms is impossible, even if you choose to optimize for only one engine like Google. There are a few aspects of SEO that will remain in every algorithm, so make sure these aspects are addressed before diving into the unlimited other ways to get better rankings.
It’s not just about looks but looks are important
This may seem like a contradiction but both points are valid. A site must be attractive and have a good overall user experience. These aspects are monitored by search engines, not to mention your viewers. A beautiful, easy to use site reduces your bounce rate (visitors leaving the site right away) and makes your site appear professional and reputable.
Looks are not the only thing that make a site great. There are so many other aspects of a site that increase SEO and user experience, so it is important to balance each aspect of your site and not just focus on how it looks. SEO essentials are always a good place to look for more aspects that may need attention.
Simplicity is key (but hard to achieve)
Simplicity is the key in many different aspects of web design. User experience, bounce rate, SEO, and many other aspects are affected when a site is too complicated. Whether your site has too much copy, is too wordy, has unnecessary or duplicate code, or the visual appearance is chaotic, both users and search engines will disregard your site. The whole idea of “less is more” rings true when it comes to your site. Just take a look at your favorite sites and note how simple and clean they appear and function.
Your site will never be perfect
Websites require constant monitoring because of many of the things listed above. It is important to remember that your site will never be perfect. It will always need something, so don’t postpone your site’s launch because it isn’t perfect. Changes can always be made to a site after it is launched and should always be made to a site both for SEO and style purposes. Updates never stop.
Web design can seem like a daunting task and that is why many people hire others to do it, but even professionals can get lost in web design and forget important things. Whether you are a do-it-yourselfer or a professional, these 5 points will help you immensely in improving your website.