Frequently Asked Questions // Knowledge Base Center

Knowledgable Answers For All Of Your Questions


What is a vehicle wrap? Is it paint?

Vehicle wraps are hi-performance vinyl coverings that are applied directly to your vehicle. They can often be mistaken for custom paint jobs. 

How effective are vehicle wraps?

Surveys conducted have proven that, in a large metropolitan area like Phoenix, a wrapped vehicle can generate between 30,000 and 70,000 impressions daily. Drive it to and from work and park it in high visibility areas to maximize your advertising dollars. Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising. 

Does it matter what color my vehicle is?

No, vehicle wraps are not translucent; you will not be able to see through them. 

It looks like there are graphics on the windows, will I still be able to see through the windows?

Generally, window wraps are printed on a perforated vinyl that allows you to see through the rear and side rear windows. Some clients opt for covering their windows with regular vinyl for privacy purposes.

Does Cortez Visual have a monthly payment plan?

No, but we do accept major credit cards. 

I want a vehicle wrap on my car, how do I get started?

Call our office to schedule your vehicle wrap consultation or click here to request a quote. We require a 50% deposit prior to proceeding to production. 

Will the wrap damage my paint?

No. A vehicle wrap, when applied and removed correctly by a professional installer, does not damage your car’s paint. The materials we use are formulated with removable adhesive that will not harm your car’s paint. In fact, many people find that wrapping their vehicle can assist in keeping a higher resale value on the vehicle due to the protective benefits of the wrap. 

Can I take it through the carwash?

Certainly. You can wash it just like you did before it was wrapped, but it is not recommended that you use wax. We recommend brushless car washes.

What if I dent my car, can my vehicle wrap be fixed?

Yes, we keep all our production files handy and we can easily replace the damaged pieces or panels of your wrap.

Will my vehicle wrap peel or fade?

A permanent vehicle wrap is guaranteed not to fade, crack or peel for 36 months on vertical surfaces and 12 months on horizontal surfaces.

Do I have to wash my vehicle before the installation of my wrap?

Yes. All vehicles must be washed thoroughly and free of wax, oil, and armor-all type products. Our installation team will examine the vehicles surface prior to installation to ensure it meets our standards. Any vehicle that isn’t to our standards will be addressed accordingly. This may subject the project to delays and additionals costs. 

Why a vehicle wrap? Why not just advertise in newspapers or magazines?

A: Combine the total that you or your company spends on advertising each year and compare those costs to the cost of a vehicle wrap. Factor in that a wrap lasts between 2-5 years and, within that time, will be seen by millions. In addition, there are no monthly fees, maintenance or renewal charges. You buy it, you own it! 

Will you wrap the roof?

Some vehicles the roof is included in our quote. Generally roofs are not wrapped (vans, trucks or SUVs), unless it is requested by the customer. 

Will you provide color and art proofs prior to printing?

Yes. We will not print anything until you are completely satisfied with your design and have physically approved the design and color proof. 

Can you wrap plastic, fiberglass, or chrome?

A painted plastic bumper can be wrapped without any problems. In the case of fiber-glass, un-painted plastic, rubber or chrome bumpers, application of vinyl on these areas are not recommended or guaranteed to adhere for the duration of the life of the wrap. 

What if I plan to change my company logo or phone number in the future?

This is not a problem. We can print and install graphic overlays, so that information may be removed or replaced if you need to change or update your car wrap. 

How many vehicles have you wrapped?

We have been wrapping vehicles for nearly 20 years with a sum total over eight thousand! 

What makes an effective wrap?

Aside from the technical hurdles of creating an effective vehicle wrap – the most crucial part of a vehicle wrap is the design. 

Can you wrap the mirrors?

In custom wrap applications we do what is necessary to make the wrap look perfect. Because mirrors have tight compound curves, seaming is required. In non-custom wrap applications the mirrors are not typically wrapped or quoted because of the cost. 

Web Design FAQ

Why should I hire a professional web design company to design my website?

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What content should I put on my website?

Your content depends on the goals of your web site. If you run a business website you would include as much information about your products or services that your customers would need to purchase from you.

We will discuss with you in detail about this and guide you at the time of signing up for services. 

What is copywriting and why is it important?

Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee (reader, listener, etc.) of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text is written from.

You can do it yourself or get it done in-house if you feel you are able to accomplish successfully written content. However, we strongly suggest enlisting the talents of a professional.

Your Website is your first impression to a potential customer or client. Content is the only persuasive element of your website. Website content—if written properly—is what reaches your customers on a personal level and shows them how you are the solution to their problems. Words are our sole source of communication. They trigger our emotions and are the defining factor in most of our decisions (especially our buying decisions). A professional copywriter understands how to blend emotion, the communication style of your target customer, and the details and facts about your business into a harmonic flow that is well received by your clients and triggers a desire to buy.

In addition, if good search engine positioning is of importance to you, you need to realize that the selection of effective keywords and delicate balance of keyword saturation in your copy is absolutely vital to success. 

How long does it take to design a website?

It varies from website to website based on the requirement. In the initial consultation, we will provide you the timeline estimates for your project.

If you have the content for your site written before the design process begins, it will help in completing the project quickly. Content should be in electronic format. Not having your copy completed before the design process can significantly delay the completion of your website. 

What is Responsive web design and why do you encourage it?

A website that responds to the device that accesses it and delivers the appropriate output for it uses responsive design. Rather than designing multiple sites for different-sized devices, this approach designs one site but specifies how it should appear on varied devices. Your site will look great on a full screen computer as well as a mobile device such as an iPhone. 

What is SEO and is it included in your websites?

SEO stands for Search Engine Optimization and all of our web sites are designed with search engine placement in mind. That means your web site will rank well in a keyword search on search engines like Google, Yahoo, and Bing. Search engines change their algorithms and indexing methods constantly, requiring a great deal of continuous education on the part of your web designer.

Aside from the basic SEO included in your site, we offer creative writing and keyword optimization for your site. This service is suggested if you want your site to rank highly.

I like the look of flash websites, do you offer them?

Flash isn’t a widely used/accepted technology anymore. Apple mobile devices don’t support the language which renders your site obsolete. We do not recommend using it.

Can I update the website content?

When we have completed the website design you will be given the information required to update content on your own. We also offer training for an additional fee.

If you don’t want to bother with website updates we will be more than happy to update content and graphics for you. We’d be happy to discuss the packages we offer.

I'm ready to have you design my website, what do you need from me?

In order to design and format your Website, we would like you to provide us with the following before starting. Additional things such as advertisements, video files, articles, mission statement, etc. /p>

We prefer your logo in an .EPS file or .PDF. If you have your logo in electronic file format, such as .GIF or .JPG or .PNG or .PSD or .TIF format, that will work too. If you do not have one, we can discuss our design services.

Text or Content

If you have (or can get) the text-based information you want on your site in electronic file format, we prefer it this way. Acceptable file formats are .TXT, .DOC, .RTF or a simple email. If you do not have any existing content, please get it written by a content writer/copywriter. If you would like to hire us to do this service, a general outline will be required.


Remember that the World Wide Web is a visual medium. If you have photos of your products, services, place of business or even yourself, we will include them. If you do not have any photos, we will suggest hiring a photography service or using stock photography services. We have an in-house photographer that can assist in obtaining the photographic elements required for your website.

25 Word Description & Keywords

Most Web surfers use WWW search engines and directories to find your web site. These search sites use either a description or keywords in their search. Your description should include the words or phrases that someone might use to search for your business/ products/ services. You can submit as many keywords that you can think of. Remember these are words someone might use to try and find your site (i.e., bed & breakfast, or car repairs, etc.), so think of yourself as a potential visitor to your web site. We will help you in deciding those keywords.

I already have a website, but I want a new design. Can you help?

Absolutely! we can study your current website, analyse it, discuss your goals, and redesign your website according to your requests.

Banner FAQ

What size banners can you produce?

We can produce any size banner you need. After 64″ wide the banners will be hemmed (sewn) together.

Can you do vertical banners?

Yes, we can print vertical banners. 

Can I get a custom size banner?

We do not require standard sizing. Our estimates are quoted for the specific size that meets your requirements.

Do the banners have holes (grommets) for hanging?

All of our banners have standard grommet placement every 3-4 feet as a standard industry practice. Please let us know if you have a special need. 

Do the banners have slits for wind?

Our banners don’t come with slits or wind flaps as standard. Customers can add wind flaps for a nominal additional charge. Wind flaps are suggested for heavy wind condition. 

Do you print on the banners with the holes in them?

Yes we do. Mesh banners are great for outdoors and are especially handy in areas where the wind can be a problem. These are great for applying to fencing.

How many colors can I use?

We do not have any restrictions or limits on colors. We print in CMYK. We can print as many colors as you want including full graphics and photos. 

Environmental Graphics FAQ

What is an Environmental Graphic?

Environmental graphic design uses visual aspects to embrace interior and exterior spaces and uses multiple design disciplines to transform them into unique environments that communicate a message. Simply put, environmental graphic design creates environments for visitors. 

What's an example of an Environmental Graphic?

Environmental graphics can consist of: Wall graphics, Floor/Ground Graphics, Window Graphics, Building Wraps,and P.O.P displays. [/toggle
There are no size minimums or maximums. We can produce graphics to any scale.

What is a wall graphic (also known as a wall mural)?

Wall murals are large, scenic graphics applied to the wall much like wallpaper. Murals consist of panels. Murals are typically applied much like traditional wallpaper, with wallpaper paste. In some scenarios where the mural is to be removed, an adhesive backed vinyl can be used.

Can I place a wall graphic on brick?

Yes! This is one of our favorite substrates to install on. We have materials that can be worked into the nooks and crannies of brick. The end result is impressive and is often mistaken for a custom painted mural.

I want to put graphics on the floor, will it be slip resistant?

Yes! We laminate our floor graphics with slip resistant textures that ensure a long wear as well as slip resistance.

Can we wrap my store front windows?

Store front windows are a very popular choice for adding a billboard to your building. We can install a see through vinyl so you and your customers can still see out!

Large Format Printing FAQ

What is large format printing?

Large format printing, also known as wide-format printing is generally accepted as printing anything larger than 17inches. An example of this will include movie posters, canvas wraps, banners, signs, etc. 

I have a large frame I'd like to have filled with a photograph, can you help?

Yes! We have high quality photographic papers that work great for artwork and photography.

Can you print onto canvas?

Yes we can! Custom canvas prints have become very popular over the years. The availability to print your own photography and artwork has allowed endless possibilities.

Artwork Submitting / Requirements FAQ

What are the recommended file/artwork upload specifications?

Acceptable Formats : EPS (Encapsulated Post Script), AI (Adobe Illustrator), PDF (Adobe PDF), PSD (Adobe Photoshop), JPG (High Resolution JPEG), TIFF (High Resolution TIFF). When submitting these files be sure to convert all fonts to outlines or curves.

Vector Files : Line art is scalable to any size, it never loses resolution and the image stays clean and crisp. Because of this, it can be submitted at any size that is in proportion to your final print size.

Raster Files/Images : Depending on the resolution and pixel base, images like PSD, JPG, TIFF becomes blurry when enlarged. If submitting these files please follow the guidelines below:

  • 100% scale (full size output) at 100 dpi
  • 50% scale at 200 dpi or higher
  • 25% scale at 300 dpi or higher
  • 10% scale at 600-1200 dpi recommended

Do you require bleed?

Small Format Printing : 1/8″ total bleed. Example: a 3.5″ x 2″ final print size should be setup to 3.625″ x 2.125″.

Large Format Prints (Walls, Windows Etc) : 4″ total Bleed. Example 120″ x 96″ final print size should be setup to 124″ x 100″

Banner Prints : Banners that don’t require hemming or pole pockets can be setup to size without bleed. See below for other requirements.

  • Banners that require a pole pocket generally require 8″ of total bleed.
  • Banners that require the edges to be hemmed will need to add 2 inches of total size. (1″ fold and hem)

How do I ensure my fonts will look correct?

If you are submitting vector files, please ensure the fonts are made into outlines. If you submit raster images you do not have to worry about fonts.

How do I ensure colors are what I'm looking for?

Our printers are calibrated accurately to print the right colors. Our products are printed in CMYK and we will make every effort to match the color of your design. In rare cases some colors might have some variation. This will not be considered production error. We will not issue refunds, nor accept returns for misunderstandings due to color, depth or tone. We are not responsible for differences, either real or perceived, between the appearance of the product on your screen and the final printed piece. We will address this situation case to case basis. Please make sure to inform special instruction if you are very specific on a certain color.

Note: It may be advisable to request a color sample prior to completing a full run of prints.

How do I achieve crisp photographic images in a large format print?

To achieve a high quality print, you must use high quality images. Stock photography services may be used to purchase high resolution images if professional photography isn’t an option.

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