Logo Design Before & After

By December 13, 2013Logo Design/Branding

Western Skies Restoration is a family owned and operated restoration company who came to us for a total re-design of their existing logo. Below you’ll see the ‘before’ & ‘after’ versions. Their original logo was very outdated, basic and disconnected. It really didn’t do a good job at representing the company or what they do.

There are a lot of details that go into making a strong logo design.  Not only does the design need to be aesthetically pleasing, but it needs to make sense! There needs to be reason behind the design that will create a connection between the logo and the company, and most importantly, the design needs to resonate and capture the attention of the company’s audience/clients!

In the case of Western Skies Restoration,  our design team chose to subtly represent water and fire with the colors in the logo, since the majority of the repairs that Western Skies Restoration are commissoned to do involve restoring damage caused by water and/or fire. The ‘S’ is knocked out in white to denote the sky, give balance to the overall shape of the logo and to keep the logo a 2 color logo, which will significantly reduce the cost of Western Skies Restoration’s printing projects in the future.

The acronym WSR was used to help simplify and modernize the look of the logo, as well as the strong and clean typeface.

WSR_LOGO_BeforeAfter_editedWSRAvalanche_editedThe finished WSR logo in action, incorporated onto a vehicle wrap!

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