Marketing is like an onion for which the following reasons?
A. The deeper you go the more it stinks
B. It is so overwhelming it makes you cry
C. When chopped up and prepared properly , it is a game-changer
D. All of the above
The correct answer is D…
But in this article we want to focus on option C.
We will go over how chopping up your marketing by using a marketing calendar can become a game-changer and have you crying tears of joy!
We will go through each day of the week using Zapp Pest Control as an example, then tie it all together by showing what their marketing calendar looks like.
Lets get started!
All you need to get started is a calendar, preferably Google calendar so multiple people can collaborate and contribute to your company’s marketing efforts on a regular basis.
Below is the daily breakdown of Zapp’s marketing efforts…
Most people are in serious need of a pick-me-up on Monday mornings, nothing too heavy so…
Zapp Pest Control posts a funny Youtube video of a guy dressed as a termite dancing suggestively to the Gangnam Style song.
This is a good day to get a little more serious and post an educational article on your blog related to your industry. Keep it brief, use bullet points(not just paragraphs), and sprinkle some humor in.
Zapp Pest Control has their marketing specialist Jill write a blog post on termites titled “7 reasons why Termites make the worst pets”. Jill uses funny cartoon illustrations to lighten the mood as she shares statistics on the damage termites can do to your home.
You can use this day to supplement your blog post by posting a video on your Youtube channel and blasting it on all of your social media profiles.
Again, make it brief and simply use a go pro camera and follow around someone in your company when they are being most helpful and educational.
Zapp Pest Control posts a video explaining which places in your home you are likely to find termite damage
You can cap off the two previous days by posting a promotion or simple call to action on your Facebook that relates to what was already posted.
Zapp Pest Control creates a Facebook post announcing that they offer “Free Home Termite Inspections” and to “Call today to schedule one”.
Most people are looking forward to the weekend so this is a great time post about an event your company will hosting or sponsoring over the weekend. If you don’t have one then just find an interesting event that is happening locally and would appeal to your target demographic.
Zapp Pest Control reminds people via Facebook that they will be sponsoring an off-road race event over the weekend and invites people to their tent where they will be raffling off cool prizes.
So to recap here’s what Zapp’s calendar looks like for the week:
Now does that look very difficult or time consuming?…Nope.
Will it generate revenue?…Absolutely!
So call a meeting with your All-Star marketing team, take all your HUGE ideas, and chop them up with a marketing calendar.