Large companies like Cricket Wireless often come to us with large ideas, large expectations, and large vehicles. This was the case with this large box truck brought in to us by Cricket Wireless.
For a job like this, clean, easy-to-read graphics are critical. Most of the box and semi trucks you see driving around will have something very simple to reinforce a well-known brand. This is exactly what we were going for with this truck. Cricket’s well-recognized green coloring covers the truck with their logo simply applied in easily seen areas of the wrap. The tagline is placed across the entire side of the box in order to rapidly communicate the desired message. These are very simple but highly effective branding strategies.